Facebook and PayPal today announced a strategic partnership. With such cooperation, PayPal will become a key service in the field of advertising and Facebook development system. As part of the relationship, advertisers from around the world will be able to use PayPal to pay through Facebook Ads Facebook’s advertising tools. For entrepreneurs in the region where the payment process can be a difficult and expensive, the availability of payment options through PayPal makes it easy for advertisers. Especially small-scale international companies that do business on Facebook.
As an illustration only, this time Facebook has reached 400 million people with 70 per cent are users who live outside the United States. PayPal will also be a payment option for Facebook Credits, which is currently tested in several games and applications for Facebook. The purpose of Credits Facebook is allowing users to quickly they can buy virtual goods on Facebook. Including items from Facebook Gift Shop.
“We want to provide fast and reliable way to make payments to people who use Facebook as well as advertisers and application developers,” said Dan Levy, Director of Payment Operations Facebook, in his statement, February 19, 2010. “With the growth of our business, offers a variety of payment methods become increasingly important for advertisers who want to buy Facebook Ads,” said Levy. “Cooperation with PayPal, the world’s major players in the field of online payment allows all of this,” he said.
Simply, Levy said, the business is in the field of PayPal payment. “We allow travelers to send and receive money online in 24 currencies in 190 countries around the world,” said Osama Bedier, Vice President of Emerging Technology Platform and PayPal. “We have become part of the Facebook developer ecosystem,” Bedier said. “Now we are delighted to expand our partnership with Facebook directly related to helping advertisers grow their businesses and application developers,” he said.
